Make every casino benefit easier to find.

Helping casino guests turn benefits into their next cruise.

Royal Caribbean Group’s casino loyalty experiences connect guests with membership benefits and cruise offers. Guests come to these digital tools to find their available offers, understand what is included, and explore how to use them.

As a UX/UI Designer on the Casino team, I worked across Royal Caribbean’s Club Royale and Celebrity’s Blue Chip Club. My scope included Rewards Match entry pages, offer cards, responsive layouts, and consistency across web and mobile.

Help guests know whether to continue.

Rewards Match introduces qualifying land-based casino members to a matched cruise offer. I developed an educational entry-page direction that brings the program value, eligibility checks, and required information ahead of the application.

This gives guests a chance to assess the program before investing effort. Separate account-creation and sign-in paths also support both new and returning guests.

Make the offer easier to evaluate and act on.

I refined the hierarchy of offer type, redemption availability, travel dates, and benefits. A guest should be able to scan the offer, check the details, and recognize the next step.

In this design, “Offer details” is the supporting path and “View sailings” is the primary action. The annotation below shows how the card separates those decisions.

Keep the decision clear at every size.

I reviewed card spacing, text wrapping, imagery, and action hierarchy across four layouts. The offer information keeps its reading order while the available space changes.

From design direction to delivery detail.

I partnered with design, product, engineering, mobile, marketing, and content teams to resolve cross-brand and responsive requirements. My work included Figma specifications, handoff annotations, filter alignment, and Casino Hub explorations around member status and benefits.